Home and lifestyle industry is one of the most exposed industries and determined by the customers. For this reason, from the strategy, the vision, innovation to the product definition, the manufacturing methods and even the way to sell and deliver the products, has to be customer-oriented, that progressively demand more demanding and custom products. In Home and lifestyle industry, the trademarks have to be able of placing the customer in the center of the decision-making.

Why? Because today’s costumers have an almost illimited number of options and it is not enough by offering the desired products. The trademarks, the manufacturers and retailers of Home and Lifestyle industry have to be able to create new products and experiences which improve the customer lifestyle and inspire new lifestyle.

Apart from what can manufacture and sell the Home and lifestyle industries (furniture, household, sports goods, shoemaking, luxury goods, etc.), all have to be continuously focused to boost innovation and especially in a growing market that is constantly in a Digital Transformation that moves forward faster and faster. This points out their trademark values and offer a comprehensive experience and not only a mere product.

What can do the companies for setting aside the expendable and offer products and experiences that enhance the customer life and can bring them originality, modernity, sustainability and in any place and engaging at any moment?

Nowadays the companies of Home and lifestyle industry need the best digital solution and able to embrace the process as a whole, from an innovative idea to a costumer delighted with its shopping.

As we get into the new economy, it is essential place the customer in the center of your business. It means to ease the decision-making to the customer, inspire them with innovative products and experiences, speeds up the customization and the manufacturing and optimizing the deliveries for ensuring that the suitable product reach the suitable place and in real time. The modern companies require a modern business platform.

CHALLENGES:

• Ensure experiences and products customized for each customer
• Promoting and encouraging the innovation
• Manufacturing digitalization and supply chain
• Market transformation and business models